Media outreach and the use of public relations is an extremely effective way for companies to increase their visibility in the market, boost website traffic, increase sales leads and, ultimately, generate more revenue. Public Relations are much more cost effective than outdated marketing tactics; for example, mass media television advertisements, newspaper advertisements, and so on.
Public Relations play a vital role in marketing your brand, especially in an ever-changing market and competitive landscape. Not only does Lighthouse have a reputable relationship with many major media outlets that frequently cover us, but we can help your company become a valuable resource, too. Reporters and editors are constantly looking for reliable sources with whom to discuss current and future topics. Our in-house content writers are ready to put your business in the spotlight.