Lighthouse Digital Agency | PPC Management
Lighthouse is a full service agency offering website development services, mobile app services, design services, and digital marketing services. Based from Cairo Egypt offering its services to clients all over MENA region.
website development, website development egypt, mobile app development, mobile app development Egypt, design, digital marketing, social media marketing,
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PPC Management

Reach the right audience, at the right time, on the right platform through a PPC marketing strategy.

Lighthouse Innovations has distinguished itself as the leader in Pay Per Click marketing services. The main avenues of PPC that Lighthouse Innovations leads the industry in include Paid Search Management (SEM), Content/Display Network Advertising, Comparison Shopping Engine (CSE) Management, Landing Page Optimization, Banner Ad Design.

Pay-Per-Click advertising is surging in Egypt, MENA and internationally. The high demand for PPC is illustrated by Google’s recent Q3 earnings, in which the company reported a 23% rise in their search ad business. The fact is that everyone, from small businesses to Fortune 100 companies, is spending less each year on “traditional” advertising avenues and devoting resources toward online advertising and PPC. Lighthouse Innovations founder and CEO Eng. Rayan Galal surveyed this change in advertising several years ago and positioned Lighthouse Innovations to enter the market at its earliest point, capturing both market share and a strong reputation. The end-product of a Lighthouse Innovations Paid Search campaign is a well-oiled machine that provides optimal results and endless return on investment for our clients.

Landing Page Optimization is also a critical component to search engine marketing campaigns. Not only does Google report that Ad visibility is favorably given to companies that direct traffic to rich landing pages, but your potential customers may react differently depending on the “experience” that your site/landing page delivers. The goal is to create a “sticky” landing page that contains strong, relevant content, while at the same time enticing customers to make some sort of conversion.

With the continuous rise in keyword costs and click-through rates standing as better indicators of a strong campaign, it is important to contract with the best Paid Search company to ensure your advertising resources are not being wasted. The industry is very dynamic and changes can occur every day. Unless you contract with the “experts” in the field, it is easy to be burned by other companies. Our proven tactics are regularly refined to ensure our practices are completely ethical, effective and cost efficient. Find out what makes Lighthouse Innovations the leader in PPC and Landing Page Optimization.