There is an ethical approach to engaging in an SEO campaign and the way a digital marketing agency manages that is weighed within a Code of Ethics. “Black Hat” SEO techniques such as hidden text, cloaking, paid links, content scraping and doorway pages are no longer tolerated and are strictly enforced as they are against Googles Webmaster Guidelines. These tactics will often lead a site to be penalized by search engines and can even cause websites to be removed from the index for extended periods of time.
At Lighthouse Innovations, we have made it one of our organizational goals, in addition to our commitment to our customers, to bring a positive name to our industry by promoting “white-hat,” ethical optimization methods. Without resorting to questionable or unethical practices, our ethical approach to SEO enables us to offer our clients peace of mind, something that is not listed on a contract but engrained in our methods.